The serial image has long appealed to Chwast, as fodder for visual exploration (John Dillinger), and as a tool, often used to uncover a subject’s (Richard M. Nixon) complexity. This series of fifty-three works was inspired by a vintage ad for Brylcreem — a men’s hair product popular in the 1950s.
“There’s no substitute for Brylcreem, the world’s largest-selling hairdressing. It gives day-long smartness and lasting hair health without excessive oiliness. No wonder Brylcreem is preferred by sportsmen in the public eye. Give your hair the benefit of Brylcreem.”
— Brylcreem ad, 1956